OCT 22, 2024
The Auto SaaS Alliance, a groundbreaking collaboration between industry leaders BetterBe, drivvn and IMAGIN.studio, announced its formation today. The Alliance is poised to redefine the automotive leasing e-commerce landscape by providing cutting-edge technology for a seamless customer journey, from initial comparison to final purchase.
Leveraging their collective expertise and advanced cloud-native SaaS platforms, the Alliance delivers tailored solutions to international automotive leasing companies and OEMs. With a
focus on API-first, cloud-native, headless, and microservices architecture, their technology
ensures unparalleled flexibility, scalability, and rapid implementation for their clients.
Peter Brown, Co-founder of the Alliance, highlights the transformative potential of the
Alliance. “All founding companies are leading edge with a proven track record in automotive
e-commerce, user experience, car configuration, real time pricing calculation and car image
solutions. By joining forces, we’re powering a new digital operating model that is
transforming the way automotive leasing companies and OEMs do business, speeding up
time to market and delivering value.”
The Auto SaaS Alliance’s innovative approach promises to streamline operations, enhance customer experiences, and drive growth within the automotive leasing industry.